Making Broadway more accessible, understandable, and inviting to audiences worldwide.

The Problem

First-time and international visitors must navigate fragmented show information, unfamiliar theater conventions, and language barriers, making Broadway difficult to plan and fully experience.

Solution

A unified mobile experience combining personalized recommendations, virtual venue exploration, pre-show content, and real-time translation to support audiences before and during a performance.

Design Strategy

Structure the experience around the complete audience journey, reducing uncertainty during discovery and planning, building anticipation before arrival, and improving comprehension inside the theater through contextual and multilingual support.